Facelift Loans Page
Redesigned the Loan page on the marketing website of Leumi Card.
Previous Page was not intuitive, didn’t motivate action, causing a rise in abandonment rates. My goal was to put the calculator simulator on the front (previously hidden), and to create a clean, fresh look, with short, clear messages.
As a result of the change, there was a 42% increase in the number of leads and hits, where most of them continued successfully to loan processing!