Israeli Society of Periodontology Site


A facelift for the Israeli Society of Periodontology site.
The need to renew the site was because the previous site did not provide a correct response to the target audience's needs: intuitive navigation, quick information consumption, and reaching a gums specialist with a single click. These goals were in considered during the research and UX stage until the design process began.

view site

User experience process

As a project leader, I started a process of in-depth research, brainstorming, information architecture, site characterization, design, ongoing work with the development team and user testing.


Depth research

In order to know the target audience, I embarked on an in-depth research that included:


  • Market research

  • Questionnaires 

  • In-depth interviews 

  • Usage scenarios


Arranging information

Mapping user flows and creating information architecture


Choosing a leading concept for the site

Prototypes, High Fidelity Mocks, Illustrations & Motion Design


Following the research, three concepts were proposed. After a thorough selection session, one of the concepts was selected to lead the entire site.

Detailed characterization of the entire site, including the final stage Interactive Prototype


Website design and development

Based on the UX methodology, I initiated an extensive design process, including rebranding. The design was delivered to the development team, which received a detailed Style Guide. I was involved in all the development stages, until the development completion, site launch. And usability testing.


Website wireframes

© 2019 by Avivit Blumstein