© 2019 by Avivit Blumstein

Value Program


UX and redesigning Leumi Card's innovation site, which targets start-up companies, in order to accompany the companies professionally during the fund-raising stage.


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User experience & Design

I decided to build one pager in order to create an experiential flow for the user.

I made sure to create powerful and interesting images that enhance the content. Created a fixed grid, which can change according to the content. Also created a delicate icon language with turquoise color touches, using two shades of turquoise and yellow combined with gray and Leumi Card brand colors. The new site attracted many start-up companies.