Uwork Branding


Uwork specializes in recruiting multilingual employees in the online world, and support employers recruiting process. In this project I built a new graphic language and designed a compatible site that met all the requirements that were defined, working closely with the development team to implement the requirements with high quality, on schedule and on budget.

view site

Define visual language

For any design project, determining the proper visual language is crucial, therefore I started by market research on Uwork direct and indirect competitors. I examined the trends that characterize this market, and in cooperation with the owner of the company, embarked on a fascinating journey.

Language icons are essential part of the site’s design therefore it was important to produce clean language that merges in the site, and generates a fun surfing experience, which is inviting and friendly. Therefore, I chose to use icons with thin outlines.

User experience & Design

The main challenge I experience when working on site, was the matching of the UX and the design for two audiences:


  • For candidates, the flow has been carefully designed, so they can find what they are looking for in a quick and accessible manner and reach the dream job they are looking for.

  • For employers, an accessible and carefully organized platform, to reach relevant candidates.

Job seeker point of view

Employer point of view

Responsive design

About 50% of Uwork users use mobile devices. It is very important to optimize the design for various screen sizes. Since the beginning, I have kept the mobile usage in mind and made sure that the design is compatible to accommodate user needs.

© 2019 by Avivit Blumstein